Music Marketing & Strategy
Music Marketing
That Drives
Real
Growth
Major-label strategy. Proprietary analytics. Real streaming outcomes. Meriwick builds campaigns for artists, labels, and management teams that connect every marketing dollar to measurable growth.
— Who We Work With
Built for Artists, Managers & Labels
Campaigns are tailored to release timelines, budgets, and audience development goals. If you're serious about growth, we should talk.
The Meriwick Approach
Marketing Strategy Built for the Streaming Era
Modern music discovery spans playlists, social platforms, algorithms, and fan conversion. Meriwick builds coordinated campaigns across these channels—then measures their real streaming impact using proprietary analytics. Every dollar tied to an outcome.
What We Do
From release strategy to campaign attribution, every Meriwick engagement is built around your catalog, your audience, and your growth goals—then measured against real streaming outcomes.
Why Meriwick
Most music marketing relies on correlation.
We focus on causality.
Streaming platforms show what happened—but not why it happened.
Meriwick built internal analytics tools that connect marketing activity to real streaming outcomes.
Planning a release or campaign?
Tell us what you're working on and we'll outline how Meriwick could support your strategy.
Discuss Your Campaign— Selected Campaign Results
Campaign Results
Full case studies available on request.
↳ Numbers filled in as client approvals are confirmed. Request a full capabilities deck →
How We Work
Strategy First.
Data Throughout.
Every engagement follows a four-stage model designed to connect your marketing investment to real, measurable streaming outcomes.
— Campaign Structure
What a Typical Campaign Looks Like
Most Meriwick campaigns follow a structured process—built around your release timeline, audience, and growth goals.
Engagements typically run 6–12 weeks.
— EXPERIENCE
GAFFEY
Two decades inside major-label campaign infrastructure shaped the philosophy behind Meriwick: marketing strategy should be measurable, scalable, and directly connected to audience growth. Prior to founding Meriwick, Brian led national campaign initiatives across streaming, radio, and digital discovery channels at Interscope Records and Def Jam Recordings, helping develop systems that aligned promotional investment with real streaming outcomes.
Marketing & Promotions Director Oversaw national campaign strategy across streaming, radio, influencer networks, and experiential channels for priority releases. Developed analytics-driven campaign frameworks linking promotional investment to measurable streaming velocity, audience growth, and cross-platform discovery signals. Directed national field teams and tastemaker networks across more than 100 markets, building scalable systems for digital discovery, playlist conversion, and cultural amplification.
Marketing & Promotions Manager Executed integrated release campaigns spanning DJ networks, influencer activation, and lifestyle marketing to accelerate early discovery and audience engagement. Coordinated national promotional strategy across radio, digital platforms, and cultural touchpoints while generating large-scale media impressions and sustained campaign momentum.
Marketing Analytics & AI Strategy Focused on predictive modeling, marketing experimentation, and data-driven decision systems for commercial strategy.
These experiences informed the development of Meriwick’s campaign framework, which connects marketing strategy to measurable streaming outcomes through structured experimentation and attribution analysis.
Work With Meriwick
For artist and label inquiries. Whether you have a release coming or want to understand what's driving your current streams, we'd like to hear from you.