Music Marketing & Strategy

Music Marketing
Built for
Real Growth

Major-label strategy. Modern measurement. Meriwick builds campaigns for artists, labels, and management teams.

Work With Us
20 +
Years in Music Marketing
Spotify, Apple Music & YouTube
Campaigns Across Major Platforms

— Who We Work With

Built for Artists, Managers & Labels

Independent Artists
Whether preparing a major release or building on early traction, we develop campaigns around each artist’s audience, resources, and goals.
Artist Managers
Marketing strategy and campaign execution to support release plans, roster priorities, and long-term artist development.
Record Labels
Campaign support for new releases, developing artists, and catalog opportunities, working alongside existing label teams.

Campaigns are tailored to release timelines, budgets, and audience development goals. If you're serious about growth, we should talk.

The Meriwick Approach

Marketing Strategy Built for the Streaming Era

Modern music discovery spans playlists, social platforms, algorithms, and fan conversion. Meriwick builds coordinated campaigns across these channels and measures performance at every step.

What We Do

From release strategy to campaign measurement, every Meriwick engagement is built around your catalog, your audience, and your growth goals.

01
Campaign planning designed to expand streaming audiences and long-term fan engagement. We build full-cycle release roadmaps from strategy through execution.
02
Targeted playlist outreach and platform optimization across Spotify, Apple Music, Amazon Music, and beyond—informed by listener data, not guesswork.
03
Social, creator, influencer, and promotional campaigns tied directly to release strategy.
04
Streaming analysis, campaign measurement, and performance reporting across all major platforms.

Why Meriwick

Major-label experience.
Modern measurement.

01
Major-Label Execution
With 20+ years in music marketing, including senior roles at Interscope Records and Def Jam Recordings, we bring the scale and precision of major-label campaigns—to artists at every stage.
02
Built for Streaming-Era Growth
Playlists, DSPs, creator campaigns, Shazam velocity, TikTok momentum—we understand how modern music discovery works and build campaigns around it.
03
Long-Term Audience Development
A release is one part of an artist’s career. We look at who is listening, where interest is building, and how to keep reaching those audiences across future releases.

Planning a release or campaign?

Tell us what you're working on and we'll outline how Meriwick could support your strategy.

Discuss Your Campaign

— What You Can Expect

A campaign built around your release.

Every project starts with a different audience, budget, and set of goals. We build the strategy and scope around what the artist actually needs.

These are descriptions of potential deliverables, not a promise that every engagement includes every service. The signed scope determines what’s included.

Release Strategy & Planning
A campaign plan outlining priorities, target audiences, release timelines, marketing channels, and budget recommendations.
Marketing Execution
Coordination of the agreed promotional activities, including creator campaigns, playlist outreach, digital advertising, and other marketing initiatives.
Campaign Oversight
Ongoing coordination of campaign activity, partners, budgets, and deliverables to keep execution aligned with the plan.
Performance Reporting
A review of campaign activity, available streaming and audience data, and recommendations for what comes next.

— Campaign Structure

What a Typical Campaign Looks Like

Most Meriwick campaigns follow a structured process—built around your release timeline, audience, and growth goals.

Engagements typically run 6–12 weeks.

01
Discovery
We review your catalog, audience data, and release timeline to understand where you are and where you need to go.
02
Strategy
We develop a campaign plan across playlists, social platforms, and discovery channels—tied to your specific release window and budget.
03
Execution
Campaign tactics launch across selected channels. Every action coordinated around your timeline and monitored in real time.
04
Measurement
Streaming growth, playlist traction, and audience growth are tracked with Meriwick's internal campaign analytics.

— EXPERIENCE

BRIAN
GAFFEY
FOUNDER, MERIWICK MARKETING & MANAGEMENT
Brian Gaffey, founder of Meriwick Marketing & Management

More than 20 years of experience in music marketing have shaped the approach behind Meriwick. Brian’s career spans independent artist development, national promotional campaigns, and brand partnerships. At Interscope Records and Def Jam Recordings, he worked across radio, DJ and tastemaker networks, influencer marketing, and live activations. Today, he brings that experience and a more analytical approach to developing marketing strategies for artists, managers, and labels.

2017–24
Interscope Records
Marketing & Promotions Director
2013–16
Def Jam Recordings
Marketing & Promotions Manager
2026
MBA — University of California, Davis
Marketing Analytics & AI Strategy

These experiences informed the development of Meriwick’s campaign framework, which connects marketing strategy to streaming performance through structured measurement.

Work With Meriwick

For artist and label inquiries. Whether you have a release coming or want to understand what's driving your current streams, we'd like to hear from you.

Email
brian@meriwick.com
Phone
(203) 886-9555
Location
Los Angeles, CA
LinkedIn
linkedin.com/in/briangaffey

Inquiry received

Thanks. We’ll read it and come back to you. If it’s urgent, brian@meriwick.com reaches us directly.